It S Official Netflix Adding Ad Supported Tier
Just about everybody on the planet expected this move, but there was a surprise in the announcement. Netflix is handing off many of the tech-heavy aspects of this service to computing giant Microsoft. Wait, Microsoft? The company is acting as the streamer’s “technology and sales partner,” leveraging its marketing prowess to connect with would-be advertisers and its technology platform to implement the ads. Netflix says it chose Microsoft for a number of reasons, including the company’s focus on privacy protections for users....