“The first app you should look at…whether you’re looking to publish a book, magazine, poster, or a simple PDF report.” Runner-Up, Best Overall: QuarkXPress at Quark “Xpress offers modern publishing tools and can help you create physical and digital documents.” Best for Vector Graphics: Adobe Illustrator “Lets you create anything you can think of, including logos, icons, hand drawings, and more.” Runner-Up, Best for Vector Graphics: Affinity Designer at Affinity “A smart and fast app that can help you with concept art, icons, illustrations, patterns, and web graphics.” Best for Photo Editing: Adobe Photoshop “Robust features for enhancing photos, illustrations, and artwork…also lets you design websites, mobile applications, and other assets.” Runner-Up, Best for Photo Editing: Affinity Photo at Affinity “Does not make you sign up for a subscription, which is refreshing and will please budget-conscious users.” Best for Beginners: Swift Publisher “A huge number of copyright-free images for all of your publishing needs.” Best Budget: iStudio Publisher at Apple “A supreme value for novices and users that don’t need the extra bells and whistles.” Runner-Up, Best Budget: Pixelmator at Apple “This alternative is here to save you cash and still bring you most of the features you need to edit and create imagery.” Best Free: Apple Pages at Apple “Combines both word processing documents and page layout (including some graphics tools) in one program.” Inside the InDesign app, you will find a toolbar with tools to let you build out and modify documents and pages, including those for selection, drawing, typing, shapes, transformation, and navigation. Over the years, new features have been added to InDesign including better document previewing, document presets, document analytics so you can see how many people have read them, support for digital endnotes and annotations, HTML code exporting, and much more. Like other Adobe products, InDesign is an expensive subscription-based application, which can be paid monthly or pre-paid per year. QuarkXPress offers modern publishing tools and can help you create digital documents. This version of Xpress is more SEO-friendly, can autogenerate table of contents, plus features enhanced layer control. Xpress allows you to directly import InDesign files with better control on bleed settings, has updated PDF editing options including exporting as HTML, animations, and more. Xpress also claims to have a more intuitive user interface and less clutter than InDesign, so it’s worth trying both out before you commit to one. Illustrator lets you import, modify, or create new graphics from scratch. A toolbar features all kinds of useful creative tools: selection, typography, reshaping, symbols, drawing, painting, graphing, slicing, moving, cutting, and zooming. These effectively let you create anything you can think of, including logos, icons, drawings, and more — as long as you know how to use it, of course. Over the years, Adobe has added a ton of features to Illustrator. These include letting you import multiple-page PDFs, syncing and browsing with Dropbox, adding the ability to create multiple artboards on a single canvas, supporting the new MacBook Pro touch bar, and more. Like the rest of the Adobe suite, Illustrator is a somewhat expensive subscription-based application, which can be paid monthly. While Affinity Designer may not have every feature found in Illustrator, it does have just about everything you need for the majority of graphical projects. Notable features include the ability to zoom in on a graphic to one million percent (no exaggeration), a rich color palette and boundless gradients, brush stabilization, crazy-good curve control, advanced grids, and capable text and font editing. But the thing that really sets Affinity Designer apart is the cost. It is just $55 for Windows or Mac ($22 for iPad) and does not require a subscription, making it an attractive option for anyone on a budget. If you have never used Adobe products and you are not tied to the Adobe suite in any way, Affinity Designer is a great alternative. Photoshop features many tools to help edit and produce captivating images. Some features included in the program are font variations, group layer arranging, the Select Subject tool that lets you select prominent objects in images (like people, animals, or food), and the ability to paste plain text with no formatting. If your photo editing needs are light, you might also be able to use Adobe Photoshop Elements, which does not require a subscription. We’d also encourage you to explore non-Adobe photo editing options like Affinity Photo and Pixelmator, which are featured below. One of the coolest things about Affinity Photo is that it offers four “Personas” (Photo, Liquify, Develop, and Export), which you can change depending on what you are looking to do. So when you select a Persona, the tools on the screen change. For example, when you are in the Export persona, you have more control over how you export your images to other formats. If you have only ever used Photoshop, but want to make a change, Affinity offers inspiration videos and tutorials to help you get started. Like its sibling Affinity Designer, Affinity Photo costs just $55 for Windows or Mac ($22 for iPad). It does not make you sign up for a subscription, which is refreshing and will please budget-conscious users. And for all the features you get with Affinity Photo, $55 is a serious bargain. All the basic features you’d want in a publishing app are here, including text columns, text wrapping, quick document previewing, shape size and alignment, color fill, shadows, and paragraph styling. For power users, there are a few features including custom page sizes, master pages, two-page spread editing, and drawing shapes. And iStudio Publisher has an array of templates so you can easily start on a project and then fill in photos, text, and artwork. While it may not be the most full-featured mac publishing software, iStudio Publisher is a supreme value for novices and users that don’t need the extra bells and whistles. Mac users have given Publisher a 4.5 out of 5 star average on the Mac App Store and have raved about this as a much lower-cost alternative to Adobe InDesign and Photoshop. Pixelmator Classic costs only $30 and offers all the basics for photo and image editing, including the ability to touch up photos, sketch, draw, paint, add text and shapes, and more. If you are used to using Photoshop, you might notice some features like the Patch tool and History Brush are missing. On the higher end, Pixelmator Pro costs $40 and has more features and more parity with Photoshop. On top of offering more advanced features like real-time effects, Pixelmator Pro is built to seamlessly run on macOS 10.15 or later and takes advantage of Mac hardware acceleration. This makes Pro a much better choice if you’re looking for more features and have a powerful Mac to run it on. Pages for iCloud can be accessed online free by you and your team to work in collaboration on the same document. A free iCloud account is required for access. While Publisher Lite is free, you may want to test it out and then upgrade to PearlMountain’s Publisher Plus, which costs just $20. Publisher Plus offers more than 170 document templates, more than a hundred clip art images, and more than 230 backgrounds. One especially nice feature is that you can export all of your work in Plus to PDF, JPG, PNG, TIFF, BMP, and PSD file types in case you want to use other design programs as well. Please be aware that the learning curve for GIMP is somewhat steep, making it a better option for advanced users rather than beginning editors. Most people use Swift Publishing by starting a project with one of its more than 500 templates for any publishing project you need to accomplish. From there, you can add text, images, and more. Speaking of photos, Swift Publisher is preloaded with 2,000 clip art images and 100 image masks which can help you add all sorts of photos and art to your project. If you need more photos or fonts, you can buy an astounding 40,000 images and 100 fonts for just $10. At just $20, Swift Publishing is a good deal and much less of a commitment than diving into Adobe products.
